Heading into our 12th season, Home for the Holidays and Spring Fever are high-profile media events hosted by Lucid Communications. This year, we’re hosting our highly acclaimed Home for the Holidays preview in two markets again: Toronto (July 16 +17) at a brand new elevated bnb experience in the heart of the vibrant and popular Ossington strip called The Ossington House, and NYC (July 24+25) in the stunning Penthouse specialty suite at our luxury long stay concept hotel partner, AKA Tribeca. We have streamlined our client roster to create a cohesive story for our media guests looking for anything sustainable lifestyle related – from fashion to food, to beauty and health and home. We are even incorporating entertainment and music stories in our NYC event where we will have a couple of bands playing an acoustic showcase on the beautiful 1200 square foot balcony overlooking the city through our Cinq à Sept cocktail hour.
We load in on day one into the venue, and carve out intimate vignettes for each brand to showcase their lines and products. We present on the second day on behalf of our clients, showcasing their products and pitch stories and features to our top-tier media guests, and then will host a Cinq à Sept at the end of the day for our influencer guests , health/beauty media and producers with onsite activations with select clients.
One-on-one presentations allow each guest to view a selection of newsworthy high-end, lifestyle brands timed to coincide with their seasonal editorial schedules. An original media list is developed each season to include editors, producers and influencers from the lifestyle, home, fashion, beauty, and health and wellness sectors. The experiential activation is designed to creatively tell each brand’s story, pitch product placement, generate product trial, offer story ideas and pitch spokesperson interviews on behalf of the participating brands.
Below is a list of several media outlets that have attended these exclusive media presentations in the past.
Canadian Living | Fashion magazine | Chatelaine | Flare | CityLine | Refinery 29 | Hello! Canada | eTalk | Marilyn Dennis Show | Breakfast TV | Style at Home | Canadian House and Home | Wedding Bells | Toronto Life | Toronto Star | The Kit | Globe and Mail | National Post | Toronto Sun | Today’s Parent | Best Health | Elle Canada | Huffington Post to name a few.
InStyle | Vogue | Harper’s Bazaar | Marie Claire | Cosmo/Seventeen Magazine | Good Housekeeping | Nylon | Time Out NY | Town & Country | ELLE | O Magazine | Family Circle | Well + Good | Teen Vogue | Huffington Post | Vanity Fair | Harpers Bazaar | WWD | Real Simple | Health | Shape | Self | Glamour | Allure | Refinery 29 | Goop….and many more stylists, freelancers and producers.
Following the presentations, each guest is provided a link to our secure microsite featuring supporting media materials and images. On-site photography at each event captures the activations as well and we will share on our social media channels as well.
To ensure the participant’s seasonal stories remain top-of-mind, each journalist receives a bag of featured products to taste, try, photograph and report on for their upcoming gift guides, features and television shoots.
Given the nature of long-lead appointments, media relations story pitching, placement and planning continues well after the last appointment to coordinate ongoing coverage with both attending and non-attending media. All coverage is tracked, and shared on social media to increase exposure.
Blogtail Cinq à Sept cocktail party:
At the close of Day 1 appointments, Lucid Communications hosts a Cinq-à-Sept cocktail party for influencers, bloggers and freelance editors and producers. This event includes wine and food pairings, hair and make-up touch-ups, skin consultations, group walk-about presentations, and more.
Video footage and past press on events: